We provide both quantitative and qualitative competitive and customer intelligence that helps our clients understand the current media landscape.

• Competitive activity and trending
• Market-share analysis
• Industry trending
• Customer segmentation analysis
• Customer media usage trending

We work closely with our clients to make sure that the media strategy is aligned with the overall campaign marketing strategies. With our clients, we identify:

• Customer segments
• Opportunity identification
• Campaign goals: branding and/or or customer acquisition strategy
• Communication goals (reach/frequency)
• Target audience definition
• Behavioral
• Attitudinal
• Demographic
• Campaign timing
• Budgeting
• Key metric definitions: Cost-per-acquisition goals
• Lead
• Order
• Registration
• Inquiry
• Entry
• Transaction
• Cost-per-revenue dollar
• Customer lifetime value modeling