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| Q: |
What is your core competency? |
| A: |
Online media planning and buying. We are best at negotiating the best rate for the right inventory – and for tracking, analyzing and optimizing your campaign for its greatest efficiency. With dollars saved in media, we can make a better and more effective use of your creative assets. Because it is important to have the best message sent to segmented audiences, we have crossed over and began developing creative for our clients.
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| Q: |
Why should I hire an agency and not build and in-house online advertising department? |
| A: |
Go Fish Media was founded as a consulting agency to teach clients how to build in-house departments. The philosophy started as “If you give a man a fish, he’ll eat for a day. If you teach a man to fish, he’ll eat for a lifetime.” Unfortunately, building a large staff that does not have individual expertise is costly to clients, and in most cases we felt we were doing a disservice to our clients by helping them to build an in-house agency. We can consult and look at your needs and help you to determine what is more cost-effective – in-house or outsourcing.
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| Q: |
Will you work on a project-by-project basis with us or do we have to commit to a long-term arangement. |
| A: |
Some consulting engagement can be as short as one week. Of course, data integration engagements can last months. We prefer all media buying clients to commit to a one-year agreement. This is so that we can negotiate the lowest possible rates on your behalf. If media know we are long-term partners and rate information is protected, we're likely to be able to negotiate better terms for you. We can also do one-off engagements if you need the reassurance that our strategy, processes and chemistry are right for your company. |
| Q: |
What advertising categories do you handle? |
| A: |
We have access to competitive information and user behavior segmentation for all categories. We know our clients will always know their industry better than we do; that is why we are such good listeners. We expand on your knowledge of your industry and bring you the data based on consumers’ online behavior. |
| Q: |
How are your fees structured? |
| A: |
We work on either commission, time & materials or performance-based – whatever works best for our clients. We can consult with you on the cost it takes to manage your business and build in a fair profit. There are no secrets on how we make our money. You will not find a more honest and ethical agency. |
| Q: |
Are your media rates competitive with larger agencies? |
| A: |
Absolutely. Negotiating is our core competency. We have strong relationships with every major online publisher and network. |
| Q: |
How much of my traditional budget should I shift to online media? |
| A: |
We understand traditional media. We can work with you to analyze your communication goals – what is your current reach and average frequency on television? We will analyze this data with you and give you online media goals to supplement your broadcast and print efforts. |
| Q: |
Your agency is young, should I hire a company with more experience? |
| A: |
We have been doing online advertising since 1997. The president of Go Fish Media ran the media department of the largest interactive advertising agency during the dotcom boom. The advantage of working with a young company is that you have all our knowledge and experience, yet are not tied to any legacy systems that are not aligned with your business practices. We are nimble and flexible … and everyone from your marketing manager to your finance associate will appreciate how easy we are to work with. You can choose an old-world agency with young people. Or, old people in a young agency. (OK, we're not that old…but we sure are smart.) |
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