Our core competency is driving online media efficiencies. We focus on reaching the right audience at the right time and for the right amount of money. We then strive to get the right message through the best creative execution for each media placement.

Beverly Atkins founded Go Fish Media as an online media consulting service in 2003. After 16 years in media planning and buying — with eight years in the interactive advertising space — Beverly’s quest was to train clients on how to build in-house online advertising departments. This philosophy changed after analyzing the inefficiencies and staffing issues that building an in-house department caused.

In 2004, we met with DreamWorks, who had difficulty finding an agency that understood their traditional media objectives – and how online would fit into the overall mix. When reviewing the pros and cons of building an in-house staff versus outsourcing to an agency, they asked us to considering “being an agency”. So we launched in March, 2004 as an interactive agency, with DreamWorks as our first client.

Beverly’s background, having started-up a planning department at a traditional media buying service and an interactive media department of the largest interactive agency – was the perfect fit for this task. Beverly’s career began at large full-service agencies – Foote, Cone & Belding and Ogilvy & Mather and then transitioned to traditional media buying services prior to her USWeb/CKS interactive agency experience.

Beverly’s clients have included Orion Pictures, Paramount Pictures, Universal Home Entertainment and MCA/Universal Music, Fox Searchlight Pictures, Artisan Entertainment, Miramax Films, Sony Pictures Entertainment, New Line Cinema and HBO. Prior to starting Go Fish Media, Beverly held her only client-side position as the VP, Marketing at Business.com and her only sales-side position, as the head of west coast ad sales strategy for America Online.